Why we do it A business that only makes money is a poor kind of business. Henry Ford Entrepreneurs and investors have much to offer to help tackle global poverty. They can use their skills and expertise to build purpose-driven businesses which create jobs and prosperity for all. Over the past 20 years, the proportion of humanity living in extreme poverty has halved. These improvements are unprecedented in history and are largely due to private enterprise. Despite these gains, progress is patchy and incomplete and varies significantly across geographies. It is also precarious. The global recession which followed the financial crises has also pushed between 60 and 90 million people back into poverty. In addition, global inequality represents a systemic threat to further poverty reduction. Oxfam's recent report highlights that 50% of the world's wealth is owned by 8 people.