Is the bottom of the pyramid really for you?

The market for products and services aimed at the bottom of the pyramid—people living in poverty in developing economies—is vast, with 4 billion people representing $5 trillion in purchasing power.

This article in the March issue of Harvard Business Review discusses the challenges typically encountered when entering this market, including managing sales and distribution to customers who largely live in scattered and rural areas, the purchasing limitations of customers with uncertain cash flow, disaggregated and often unreliable local providers, underdeveloped business ecosystems, brand image risks, and entrenched local competition.

Is the Bottom of the Pyramid Really for You?
Is the Bottom of the Pyramid Really for You?
Is the Bottom of the Pyramid Really for You.pdf

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