Coffee Importer

Below is the case study for Samay Coffee in Slovakia.

Project nameSamay Coffee
LocationBratslava, Slovakia
Date case study completed15-Oct-10
Contact for more informationAllan Bussard
For more information on this project contact the TBN office at
Background, purpose and progress to date
What was the problem / opportunity?No direct fair trade coffee imports to Central and Eastern Europe
What is the Project's vision?Develop the first Fair Trade directly imported coffee to Central and Eastern Europe
How is this vision to be achieved?developing a new brand of high quality fair trade and organic coffee from Ethiopia
What progress has been made to date?Roasting operation set up in Bratislava, sales being rolled out in Slovakia, Czech Republic and Poland
When will the project be self funding, i.e. cost covered by earned income?3 quarter 2011
What has been the direct and indirect impact of the project to date?project just being launched
Specifically, how many FTE jobs have been created or sustained? 4
How much direct and indirect investment has been made to date?€120 000
Lessons learned
What lessons have been learned? What do you know now that you wish you knew at the outset?Permission from the city to roast coffee took much longer than we anticipated and delayed the product launch.
Expansion and replication
What are your plans to expand or replicate the project?Develop product sales throughout Central and Eastern Europe
How many FTE jobs do you expect to have been created or sustained in 3 years?6
What help do you need to achieve your goals?Aggressive sales
Could this project be replicated by others elsewhere? What would be needed to do this?This project could be reproduced throughout Central and Eastern Europe
Are there documents to aid replication in the TBN resource library?No.

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Samay Coffee - Slovakia
Samay Coffee – Slovakia
Coffee Slovakia.pdf

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