Just Buy UK — Craft Marketing

Below is the case study for Just Buy UK Ltd., a craft importer from Kenya to the UK.

Project nameJust Buy UK Ltd.
LocationUK/Kenya
Date case study completed30/03/2012
Contact for more informationGeorge Blair
For more information on this project contact the TBN office at info@tbnetwork.org
What was the problem / opportunity?Lack of market access for small scale craft producers
What is the Project's vision?Provide UK market access
How is this vision to be achieved?Set up import company and market and sell crafts wholesale in UK
What progress has been made to date?"Company operating. Annual sales turnover in 2009-2010 was £26,000.
Registered as BAFTS Importer in 2010.
When will the project be self funding, i.e. cost covered by earned income?2009 cash costs but not UK salaries.
2012 All costs covered and employ 1 UK person part time (50%).
Impact
What has been the direct and indirect impact of the project to date?Annual turnover is currently £40,000 and growing at 30% per year. Current constraints are product supply. Producers cannot make enough products
Specifically, how many FTE jobs have been created or sustained? 40 fulltime jobs in Kenya.
How much direct and indirect investment has been made to date?£30,000
Lessons learned
What lessons have been learned? What do you know now that you wish you knew at the outset?Product specification needs to be very specific. Market research on product design helps greatly i.e. knowing what sells
Expansion and replication
What are your plans to expand or replicate the project?Currently still developing customer base. Expanding into other product ranges
How many FTE jobs do you expect to have been created or sustained in 3 years?100
What help do you need to achieve your goals?Identify new products designs for import
Could this project be replicated by others elsewhere? What would be needed to do this?Yes
Are there documents to aid replication in the TBN resource Library?No

You can also download this information as a PDF

Just Buy Kenya
Just Buy Kenya
Craft importer to Kenya.pdf

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See the work of Just Buy and the Tabaka carvers involved below:

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