Marketing innovative devices for the base of the pyramid

22

May

This report learns from 15 global pioneers who are challenging traditional marketing approaches to successfully serve the poorest markets with innovative, life-changing products. It give 10 easy to digest lessons on designing business models and products for these markets, and how to conduct effective marketing and sales. You can read the report itself or watch the video presentation below:

Marketing for the Base of the Pyramid (full report)
Marketing for the Base of the Pyramid (full report)
Full_report_Maketing_for_the_BOP.pdf

3.9 MiB
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Marketing for the Base of the Pyramid (presentation slides)

4.6 MiB
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